The Anholt-Ipsos Nation Brands Index that ranked 50 countries on the basis of various quality factors has found Canada to be the best place for immigration and investment. Canada was also ranked third in overall ranking, while France and Germany emerged first and second, respectively.
The countries included in the study were ranked on the basis of 20,035 online interviews that involved participants above the age of 18 from 20 panel countries. Canada emerged the best in three out of six individual categories, which are immigration and investment, people and governance. Canada was also the only country among the top five to improve its place in governance, culture and tourism categories.
Canada is being ranked the best for immigration and investment for the second consecutive year. A number of factors have been taken into consideration for ranking countries under this category. These include the country’s power to attract people from around the world to live, work and study here, and also the quality of life and business environment in the country.
The score is awarded to each country for the immigration and investment factor based on five composite attributes–work and live, quality of life, educational qualifications, invest in business and equality in society.
The study asked the participants to attribute personality traits to the countries and 39 per cent found Canada to be friendly, while for 30 per cent Canada was trustworthy, for 29 percent happy and for 19 per cent, generous.
The study was conducted by GfK Social and Strategic Research, acquired by Ipsos on October 10, 2018. The data collected through online interviews with more than 20000 candidates from 20 panel countries was weighed on the basis of key demographic characteristics such as age , gender, and education of the 2018 online population in that country. The study also used race/ethnicity for sample balancing in the U.S., UK, South Africa, India, and Brazil. The field work was conducted during July 7-25, 2018. Fifty nations in North America, Europe, Asia Pacific, Latin America and the Caribbean and Middle East/Africa were measured in the study.
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